Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. Today, the success of a brand is marked and understood largely through its uniqueness in identity. With a multitude of prêt and luxury brands mushrooming in the Indian retail scenario, it has become essential for each one of ‘them’ to develop a unique brand identity for maximum impact in the domain of Fashion and Lifestyle. Thus, ‘Fashion Communication’ forms the core of the whole business of Fashion and encompasses integrated course study relating with areas such as Graphic Design, Fashion Journalism, Visual Merchandising, Styling and Photography, Advertising, Public Relations and Space Design.
The Fashion Communication programme covers areas such as Visual Merchandising, Exhibition & Display Design, Gaphic Design, Fashion Journalism, Styling, Photography, Advertising and Public Relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.
Careers
Fashion Communication is a specialised programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle Industry. Four exit level profiles are envisaged overall: Graphic Design, Visual Merchandising and Retail Space Design, Styling and Photography, and Fashion Journalism.
Star Employers
Pantaloon, Shopper's Stop, Marks & Spencers, Christian Dior, Lifestyle, Benetton, Liberty, Freelook, Lopez Designs, Marie Claire, Images, Times of India, Asian Age, Couture Asia, Femina, FDCI, MTV, NDTV, Times Now, Headlines Today, Perfect Relations, Wizcraft, Ogilvy & Mather, Lintas, etc.
Salary for a fashion communication - 2-6 lakh per Annum
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